About Us

Shahe Yinuo Weike Trading Co., Ltd. established in 2014(Operating as KEIUMI) and built upon a foundation of over 20 years of accumulated industry expertise, the Company is a specialized manufacturer dedicated to the design, research and development, production, and global distribution of children's toys. With a fully integrated operation spanning concept creation to final sales, the Company possesses strong production capacity, showcasing comprehensive end-to-end supply chain strength. We are committed to continuous innovation and product refinement, driven by a singular goal: to deliver a superior and more delightful product experience for you.

*Finished Product Showcase

 

Core Product Portfolio

The Company's primary product lines include:

• Reborn Baby Dolls – Lifelike, handcrafted dolls designed with exceptional realism.
• Educational & Teaching Dolls – Tools for early childhood development and caregiving instruction.
• Collectible Dolls – Premium artistic pieces for enthusiasts and collectors.
• Doll Clothing & Accessories – Exquisitely tailored garments and complementary items.
  

A particular focus is placed on soft silicone vinyl reborn dolls and lifelike silicone newborn dolls, which are celebrated for their authentic touch, detailed craftsmanship, and ability to foster nurturing, imagination, and precious childhood memories.

*Production and Assembly of the Main Product Body

*Clothing Design, Fabric Processing, and Finished Product Manufacturing

Intellectual Property & Innovation

Innovation lies at the heart of the Company's operations. The Company proudly holds an extensive intellectual property portfolio comprising hundreds of registered rights, including:

• Technological invention patents
• Utility model patents
• Design patents
• National copyright registrations
• International trademark protections

This robust IP framework underscores the Company's leadership in product development and design originality within the doll manufacturing industry.

*Company Intellectual Property

Quality Assurance, Safety & Environmental Stewardship

Stringent quality control, safety, and environmental responsibility are non-negotiable standards across all production processes. We place an extremely high priority on eco-friendly manufacturing practices, utilizing sustainable materials and processes wherever possible to minimize our ecological footprint while ensuring the highest level of child safety.

The Company's products are fully compliant with the most rigorous international safety and environmental regulations, holding certifications that include:

• CE (European Conformity)
• EN71 (European Toy Safety Standard)
• ROHS (Restriction of Hazardous Substances)
• REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals)
• CPC (Children's Product Certificate, U.S.)
• CPSIA (Consumer Product Safety Improvement Act, U.S.)
• ASTM F963 (Standard Consumer Safety Specification for Toy Safety, U.S.)
• CCC (China Compulsory Certification)

All products are supported by comprehensive quality inspection reports and have been tested in accordance with standards recognized by CPST and CNAS accredited laboratories, ensuring peace of mind for both retail partners and end consumers.

The following are the certificates of authentication and certification:

Production Capacity & Financial Scale

Backed by advanced manufacturing facilities and a skilled workforce, the Company operates with high efficiency and scalable capacity. The annual output value has exceeded 100 million RMB. reflecting a stable supply chain and strong market demand for the Company's premium product offerings.

Corporate Vision & Commitment

The Company is driven by a singular mission: to provide infants and toddlers with a beautiful, memorable, and exploratory childhood. By blending artistic design with safe, innovative, and environmentally conscious materials, we strive to be a trusted partner for families and retailers globally, creating dolls that are cherished today and remembered for a lifetime.